By @growwithtri

Before you post a single piece of content, your profile has to do its job. Someone lands on your page after watching one video, they have about 3 seconds to decide if they stay or scroll away. This walks through everything, in order.

Step 1: Start Fresh (If It Makes Sense For You)

If you've been posting personal stuff on your current account for years, think carefully before pivoting it into your content brand. The algorithm shows your content to people based on who's already engaging with you. If your old followers aren't interested in this new direction, your reach on new content can actually suffer.

A fresh account gives you two things:

• Social liberation - no worrying about old classmates, coworkers, or family seeing you build something new
• Algorithm advantage - your first followers are people who chose to follow you for this, which means the algorithm shows your content to an already-relevant, engaged audience from day one

This isn't mandatory. If your existing audience overlaps with your new direction, keep your account. If it doesn't, a fresh start is worth considering.

Step 2: Switch to a Professional Account

Go to Settings → Account → switch to a Professional or Creator account. This unlocks analytics, which you'll need later.

Pick a category that fits:

• If you don't have a clear offer yet, pick something general (e.g. Creator) and you can hide the category badge for now.
• If you're actively selling a service or coaching, select the category (Personal Coach, Content Creator, etc.) so people instantly understand what you do.

Step 3: Your Name Field (Make It Searchable)