By @growwithtri
Most businesses post content and wonder why nobody buys.
The problem isn't the content. It's that they're skipping the funnel.
People don't buy from strangers. They buy from brands they've seen, trust, and feel connected to. The funnel is how you earn that — step by step, before you ever ask for anything.
Here's the full breakdown.
Goal: Get discovered by people who've never heard of you.
This is top of funnel. Your job here isn't to sell — it's to stop the scroll and get someone to notice you exist.
Content that works here:
What to measure: Reach, impressions, new followers, views from non-followers
The rule: Don't pitch here. Just give value and earn attention.